Loren's Badass Chick: Deena Jalal

Owner of FoMu and cookbook author.

August 30, 2019
Loren's Badass Chick
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Deena Jalal

This week's Badass Chick is Deena Jalal, owner of FoMu and newly-minted cookbook author. 

 

Deena is first generation American and grew up with two entrepreneurial, immigrant parents working non-stop to make ends meet for their family. Upon college graduation, her parents urged her to take a more stable job in hopes that her path to success would be smoother. So Deena took a job in marketing, but always had dreams of eventually owning a small marketplace or ice cream shop one day. 

Almost a decade into her career and while pregnant with her first child, Deena and her husband decided to give their dreams a shot by purchasing a small ice cream shop. After working her regular 9-5 job, she would then go to the ice cream shop and work there to learn the ropes of what it takes to own a small business. 

 

She and her husband fell in love with the store and eventually decided to make their own ice cream, but since she was pregnant and her husband was lactose intolerant, they were determined to focus on healthier ingredients and dairy alternatives. They happened upon coconut milk and thus FoMu was created; ice cream made not from dairy, but from plants. 

 

Since quitting their jobs and opening their first store in Allston (three weeks after Deena gave birth, may I add!), FoMu has done so well that it's expanded to three additional locations, has begun selling their ice cream at Whole Foods and Deena herself has published a cook book called Incredible Vegan Ice Cream. In it, she shares not only her favorite recipes, but stories of her family and the inspiration behind each recipe as well. 

 

Loren's Badass Chick of the Week highlights local women and girls giving back to the community, following their passion and/or breaking stereotypes. If YOU have a Badass Chick you want to see highlighted, email Loren@1033ampradio.com!

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