This week’s Badass Chick is Kelly O’Keefe, owner of Tryst Studio in Hingham, who offers complimentary makeovers for women fighting breast cancer.

As far back as Kelly can remember, she was obsessed with makeup and loved playing around with it. However, she didn’t want to make a career out of it; she loved animals and decided to work at the humane society and animal hospitals. After a while, she got burnt out because it was emotionally taxing to see so many animals hurting so much. So she switched gears and focused once again on her passion for makeup.

Kelly put herself through school and began to build her makeup business out of her basement. She then worked in a salon and realized she could build her brand even more by opening a business that does makeup for big events like weddings. Kelly’s mission from the beginning was simple: create a judgement-free safe haven where women feel comfortable learning about beauty. She works very hard to create a warm, open environment where women can be their best selves.

What’s most awesome is that, for the month of October, Kelly is offering free makeovers for anyone going through breast cancer treatment and also donating some of her proceeds to the Breast Cancer Research Foundation. I love that Kelly is following her passion, fostering an encouraging environment for women and giving back to the community. For that, she’s my Badass Chick of the Week!

The TJ Show can be heard weekday mornings from 5:30am until 9:00am on Boston’s 103.3 AMP Radio. You can follow TJ, Loren and Producer Matt on Twitter: @RadioTJ @LorenRaye and @ProducerMatt AMP and on Instagram: @RadioTJ @LorenOnAir and @ProducerMatt AMP. Listen to The TJ Show On-Demand with The TJ Show Podcast on play.it & iTunes

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